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BANISH SWIMWEAR PHOBIA
The onset of summer is a great mood-lifter, but that can quickly turn when it comes to looking for new swimwear.
Women are obsessed with their bodies, according to a report in the Daily Mail which covered a survey by cosmetics company, Garnier. Researchers interviewed 3000 women aged between 18 and 40 in the UK, USA and Australia and found that seven per cent thought about their bodies 50 times a day with a further 20 per cent worrying about their shape 10 times a day.
Stomachs were the least liked aspect of their bodies, followed by their rears.46% of respondents said they would like more toned, flatter stomachs with twenty per cent desiring an improved behind.And it's not just the front and back that gets the thumbs down, 14% were unhappy with their legs, 10% didn't like their breasts and four per cent wanted to change the look of their arms.
With all that in mind, it's hardly surprising that most women have an aversion to buying new swimwear.
Well, there's no longer anything to dread because there is a swimwear manufacturer who understands the market and is making items that fit the imperfect body and flatter it too.Viva Swimwear, a swimwear manufacturer based in Perth, took cognisance of their customers' feedback and has designed new styles to flatter every shape.
One of the new styles is a longer length tankini top which comes in sizes ten to 18, and which has gathering up the sides to flatter a women's tummy area. There are also new style halter tops with soft cups so that women can choose their level of support.Women who've had mastectomies will find these new style swim tops very versatile as they can insert their own pads into the cups.
The colours for the new season include purple, black, white, brown and pink.Purple and teal are the new season colours for the chlorine-resistant swimwear range, which is always a hit.And to appeal to younger wearers, there are new styles in a variety of great colours and prints, including a tie-side swimwear bottom.
And if you don't like being under the spotlight in a shop change room, Viva Swimwear has upgraded its website to include front and back views of its items. Now that’s customer service.
Cotton wraps and cover-ups matched with swimwear are also a great look for the new season.From kaftans and dresses to wraps and pant-suits, cover-ups combine elegance with decorum.And these have not been easy to find, especially for the fuller figured woman.Viva Swimwear holds a large range of specially made wraps and cover-ups in all sizes, up to 26.
Other innovations currently under development include a modesty swimwear line for Muslim women in chlorine-resistant fabric and a range of full control swimwear for larger sizes.
The new season styles for women of all shapes and sizes, even plus size swimwear, will ensure that everyone has fun in the sun.
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