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What is the best way to market/advertise a bright pink headband and why?
This is for a school Economics project.
I need to know which method of advertising would be better to advertise a BRIGHT PINK HEADBAND.
EXAMPLES:
-Billboards
-Radio
Television
Print Media (Newspapers,Magazines etc)
-Word of mouth
-internet
-Cellphone
-Pamphlets
-Sponsership
I also need the cost if possible (In Rands ie South African currency)
Thanks =)
I can't give you cost, but I can give you ideas..
Eliminate Billboards, Radio, Cellphone, and Pamphlets immediately. (They are not going to have purchase impact.)
Now, we need to decide a "pitch", since you're selling something "generic", I'd tie it to a "cause".
Wear a BRIGHT PINK HEADBAND TO SHOW YOUR SUPPORT FOR..... NOVEMBER IS PINK HEADBAND MONTH FOR... etc...
That would probably lead me down the path of Sponsorship, getting a organization involved in my cause to promote the wearing of the Pink Headbands. (They already have an email list, a website, and the attention of news outlets)
Which could then easily move into free coverage by Print media, Television, Radio, Word of Mouth, etc...
Cost of Advertising?? With a great sponsor, and a CAUSE??
Almost nothing.
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