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Review: Analysis of the cable industry and its operating environment (lower) - cable TV, digital, Gehua - HC Network broadcasting industry

On: Beijing Gehua Cable television Network Co., Ltd. Yongjun

Connected to the article: Roundup: Cable TV industry and its operating environment of (A)

3 cable business environment and the situation facing As the cable industry, and its operation

macro environment in which many changes are taking place, which will naturally affect the cable company's own environment and situation faced Specifically include the following:

First, the number of times cable companies must establish a new Operate Management concept. While digital cable just to change the physical characteristics of the transmission signal, but the cable industry to bring it to a industrial revolution. Wired Digital TV And the combination of IP technology, not only should live Satellite TV , Network TV And IPTV So effective Competition Means, and digital cable analogue TV will completely change the traditional operating framework, models and ideas. In short, the "win-win cooperation, Fine Marketing "Is the production of basic cable digital TV requirements," Information Promote digital, digital led industrialization "is the development of digital cable TV industry a must, digital cable TV production need to create corresponding value chain based business model to support," the network is the basis, content source operation is the key, the service is not "is the digital age must establish a cable television production business philosophy.

Secondly, business innovation, network technology and application of information technology level has kept rising. As the digital age and the operation of positioning the cable industry and content changes, which requires cable operators to business innovation and change to enhance business innovation and technology innovation, especially in business innovation. Through business innovation and improving overall business competitiveness, and increase the level of business operations and customer service levels; through technology innovation, promote the network and upgrading the industrial structure, promoting the application of information technology environment, enhance the management level and efficiency.

Third, policy diversity, the corresponding increase supervision. Cable TV network is the national information infrastructure important part. To promote the development of cable digital television to enhance the national level, the progressive realization of information power to a power change information, on the one hand, national policies and supporting Laws and regulations Environment will accelerate the pace of another to promote digital cable TV, terrestrial digital television, direct broadcast satellite TV, Internet TV, IPTV, Mobile TV Coordination of development, the Government will gradually increase the monitoring efforts. "Government regulation, corporate self-discipline, social supervision," the cable operator the situation will gradually formed. In this form, the cable television operating companies and their pace of reform must be accelerated to meet the development requirements of the digital age.

Fourth, growing consumer awareness of self protection. In recent years, along with social progress, growing awareness of consumer rights protection, which is cable television network of business service quality and a higher quality of service requirements. In addition, the news media in order to protect the interests of consumers, cable operators have also stepped up its supervision of enterprises, which cable operators and enterprise business services to protect the reasonable interests of their own raised new challenges.

Fifth, market competition gradually. Cable operators common problems enterprises currently average revenue per user ARPU value is very low, new business growth more sluggish, a lack of integrated business operations, application development industry, lack of capacity. In addition, the digital age, especially audio-visual entertainment cable business, cable operators will face more competition in the main, both direct broadcast satellite television companies, with industry, other cable operators and media companies, including access to operator , telecom operators and enterprises. Therefore, in the digital age, how to strengthen market awareness, cooperation, competition, improve business development and market operation capacity, cable operators are facing serious challenges.

Sixth, Talent Prominent structural contradictions. To meet the networking, digital convergence trend of the times and the development requirements, cable operators are facing more serious challenges to human resources. Currently, cable operators to understand the network enterprise, understand business and understand business management and technical talents shortage, especially in digital cable television and broadband data services business operations industrial applications of high-level, more complex talent shortage, the structure of personnel prominent contradiction. In addition, the introduction of talent and retain talent and improve mechanisms still need to be.

4 cable operator to take response measures

How to adapt to the development of digital technology brings the new external environment and internal environmental requirements, is placed in every cable operator in front of decision makers and managers real problem. China's cable television business, to improve cable operators under the new situation, in addition to research and develop the right time management strategy, it must develop a workable business strategy and response. Should adhere to people-centered, comprehensive, coordinated and sustainable development of the scientific development concept, according to the digital age and the cable television network, production rules Market economy Law, to the main business as a leader, to adjust and optimize industrial structure, persist in doing what principle, focused and coordinated development. Industrial development in the developing properly handle the volume and structure, speed and efficiency, market-oriented and technology-driven, service and competitive relationship.

(1) changes in the concept of win-win cooperation. Analog era, the era of digital cable television revenue model will appear diversified, personalized, interactive and many other features. TV station Program Make Providers and cable network operators, enterprises should change their concepts, adhere to cooperation and mutual benefit to strengthen interaction and collaboration. Cable operators the digital age, should give full play to cable network operators, enterprises in the main role, full use of cable TV network and user resources, the basic role and scope, change the media resources and cultural resources of the stock of increments, and gradually establish a complete , harmonious, smooth and cooperation and win-win industry value chain model based on cable operators a new system.

(2) Co-ordination Planning And rational distribution. Today's network technology advances, developing rapidly. Cable operators businesses should not only technical application of innovation, can not blindly follow.

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