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Yellow Neon

Techniques to Attract Attention to Your Business

The simple task of letting a potential customer know that you exist is a huge part of marketing. For many people the first place that they notice becomes the place they do business with. When they move to a new town the first car dealership they notice gets first shot at their business. But by no means is the first one that they notice always the one that is closest or the one that is the best it is just the first one that happened to catch their eye while they were driving down the road. When I moved to Florida last year and my car got a ding I took it to the biggest and brightest body shop without even noticing at the time that I drove past four others in the process. The first insurance agent I called was the one whose small office faced the main road and had a huge blue sign. The very first dentist I called was the only one whose ad said he would take calls twenty four hours a day. I of course had agonizing tooth ache at six in the morning on the first day of a three day weekend. Think back in time and how you choose a particular business especially when you where new in the area, didn’t you often go to the fist or most familiar looking place? With that in mind allow me to share with you several easy methods to attract attention and put more prospects, clients or customers into your business. Also, don't forgot to pick up a small business marketing book to learn even more about small business marketing.

1. What Your Business Sign Should Be
Often you see colossal and expensive signs with nebulous headings like Williams and Associates. Make you marquee sign as specific and clear as possible, letting people know exactly what your business does. Computer Repairs, Family Dentist, Attorney at Law, Gift Shop, or a golf course management firm. Remember people buy solutions and benefits nothing else! Putting your company’s name in lights may appeal to your ego but it most cases it will do nothing to increase your company’s income!

2. A-frame Signs
One of the simplest and most cost-effective ways to attract business is to invest in a colorful A-frame sign. These signs often attract a great deal more attention than your regular marquee sign. This is due to the fact that it sticks out a lot and because it’s new. And also, because it is right on the sidewalk at eye level. Move it around frequently to different places in your shopping center or mall and you’ll be amazed how many people walk in and ask you if you’d just opened, even though you may have been in the same location for years.

Now, one quick little tip. A lot of cities have a set of laws against this type of signage. They employee important people often directly related to Napoleon to drive around and tell you that it is unsightly and against town ordinances, written of course by government officials who never had to meet rent or payroll in their lives. The key to getting around this is to use the signs in the summer evenings after 5:00 or 5:30 when the inspectors go home, or you can put them out on the weekends when the inspectors are off work. I even had one client who swore that his A-frame sign brought in so much extra business that he gladly paid a weekly fine!

3. Automobile Signs
Get little magnetic signs made up and put them on your vehicle and you’ll promote your business all over town. If you have a van, you might even custom paint it on both sides. Always put your company’s phone number in extremely large letters. As well as being a great ad while you’re driving around, a well-positioned van parked at the edge of your center parking lot can be like a giant billboard. It also gets around a lot of those restraining local ordinances about signs. As long as you have staff and assistants that have decent cars, why not get all of them put magnetic signs on their cars as well? Having signs on quite a few vehicles also makes your business seem bigger, more successful.

4. Try Using a Prop to Get attention
In my martial art schools I use to dressing up a mannequin dummy putting it in uniform and sticking it on the roof of your building doing a flying sidekick or a front kick at the highway. People who have driven past our school for years suddenly started coming in when they noticed that we have karate dummies on the roof of our building. We only did it for a few of weeks in the fall. It may sound corny, but it got our school noticed. It would work equally well for clothing stores, uniform shop, sporting goods stores and just about anything else you can think of as long as you use an appropriate prop to tie the dummies into what it is your business is actually selling.

For those businesses a dummy does not suit there are all kinds of custom balloons and giant blow up icons that certainly make you business stand out from the crowd. From fax machines to soda cans, exotic cars to pintos you name it and you can get a giant inflatable that matches your needs. Giant spotlights are another way to capture attention particularly in the winter or for those businesses that do a bulk of their business in the evening such, as car dealerships and dance clubs. Letting people in your area know that you even exist is a big part of getting the ball rolling towards conquering your market. Take whatever action you need to let people know you are there!

5. Change Your Window Even If You Are Not In Retail
Make use of your building’s windows for some type of thematic display even if you are not in retail. There are thousand of businesses like insurance agency’s, attorneys and even doctors offices that have retail based locations with windows and walk by traffic. Instead of covering them up with dirty blinds these could be put to far greater use enticing people to stop look and remember the name of your business for a future date when they might have need of your services. You want people to stop, to listen, to look. You want your visitors to say, “Wow!” every single time they walk past your front window.

6. Paint Your Company’s Office for Success
Paint you building a unique color, Claire’s Hairstyling might go well in neon pink. Green Desk’s paint shop might have splashes of brightly colored paint all over the walls of the building. A laundromat could get more attention by putting up inflatable washer and dryers on top of the building. The key is to find the right color grouping that works in a new prospects mind for your specific field of expertise.

7. Five Sense Marketing Smell
There are 5 different senses to attract people’s attention to your business, you are not limited to just getting visual attention. Place a small all-weather speaker on the outside of your building and play music into the street to attract people as they walk by your business. If you own a clothes shop for teen’s hip hop or rock makes sense, if its chiropractic office water sounds or soothing music would be far better. Whatever you decide to use make sure that it sets a mood congruent with what you do. Just as on TV, advertisers get your attention by honking a horn or ringing a doorbell, people will automatically give your business more attention if they hear music drifting out from it as they walk by.

Trying just one of these ideas will help a lot, but why not use all of them and really attract some attention?